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Stonebrooke Equipment Rebrands as Surefitters

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Stonebrooke Equipment Rebrands as Surefitters

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Date
October 2025
Written By
Mark Holman, President

Stonebrooke Equipment Rebrands as Surefitters

Rosemount, MN – Stonebrooke Equipment, a trusted leader in upfitting services, proudly announces a significant milestone in its journey. The company is unveiling a new identity to better align with its mission, values, and commitment to delivering excellence. Stonebrooke Equipment will now be known as Surefitters.

For years, Stonebrooke Equipment has been Driven to Build Better—not only in the way they approach upfitting but also in the remarkable outcomes they create for their customers. This commitment to excellence remains unwavering as they unveil their new branding.

Surefitters, more than just a new name, captures the essence of what makes the company unique:

Smart: Demonstrating intelligence, expertise, and innovation in upfitting solutions
Upfitters: Signifying their core competency and specialization in vehicle upfitting
Redefining: A commitment to pushing the boundaries of industry standards
Excellence: A promise to continue delivering the highest quality upfitting experience

While the company's name may be changing, the values and principles that have made them successful remain steadfast. Surefitters remains a family-owned and operated enterprise with a deep-rooted commitment to their mission. They are determined to provide their customers not just with solutions that are better than what they currently have but better than what they expect.

For more information about Surefitters and its upfitting services, please continue browsing or contact sales@surefitters.com.

About Surefitters
Surefitters, formerly known as Stonebrooke Equipment, is a leading upfitting company dedicated to delivering smart, innovative, and high-quality solutions for its customers. With a commitment to excellence and a reputation for industry leadership, Surefitters continues to redefine the standards for vehicle upfitting.
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